But good branding can also be much simpler, boiling down to consistency of quality and, in some cases, just plain consistency.īased on an informal poll, most Bigg Chill customers are aware that the store has been around “forever,” as one woman put it, and most proudly volunteer that they have been regulars for years. Typically, when we think of good examples of branding, we think of companies like Apple, with its ever-changing products and relentlessly inventive marketing campaigns. “We’re in rush right now, and whenever I crave something sweet, I always come here.” “I’ve been craving it all week,” she said. ![]() Yet on a recent Saturday evening, the Bigg Chill was humming with people of all ages.Ĭasey Rea, 19, a Kappa Alpha Theta sorority sister at the University of Southern California, drove a half-hour from her school’s downtown campus for an order of peanut butter and fudge brownie swirl. Delivery & Pickup Options - 845 reviews of The Bigg Chill Frozen Yogurt 'The Bigg Chill is my favorite yogurt place anywhere. Russell has not only survived, but thrived, and her success raised this question: Can it be that sometimes anti-innovation, as it were, is the most innovative route of all?įirst, I will say that in my humble opinion, the yogurt at the Bigg Chill, while very good, is hardly the most extraordinary I’ve ever tasted. The Bigg Chill argues that the existence of sugar-free cookies is not inherently fatphobic or encouraging of disordered eating, and that rather they’re just another product available to. These numbers are particularly impressive, given how many fads have blazed through this health food capital. On weekends, that number rises to 1,300, with cars angling for spaces in the tiny parking lot outside, and a line of customers craning their necks to see the day’s flavors posted on the whiteboard above the counter. On any given night of the week, a line forms out the door, sometimes 20 people long.Ĭary Russell, co-owner of the shop with her mother, Diane Dinow, says the Bigg Chill averages 1,000 customers a day. And the yogurt flavors veer toward variations of chocolate and vanilla, not green tea or pomegranate.Īnd yet, even as the designer yogurt craze may be cooling in this city - and even as a new trend, toward self-serve yogurt, arises - business at the Bigg Chill is booming. There is no dance track on the sound system. Its color scheme is still pink-on-aqua, like a Jane Fonda leotard. The Bigg Chill hasn’t changed much since it opened in 1990 in a nondescript strip mall in the Westwood neighborhood of Los Angeles. On my last visit to the ice cream shop I saw that they serveed Wow Cow and Carbolite options too! Talk about a healthy guilty-pleasure! I will absolutely be back soon.SEVERAL years ago, when Pinkberry and Red Mango - sleek frozen-yogurt chains featuring the latest in designer flavors - became all the rage, you might have thought that a strictly old-school fro-yo shop called the Bigg Chill would fold under the competitive pressure. I’m dying to go back and sample more flavor combinations at Bigg Chill. Maybe I’m just biased because I quit dairy when I stopped eating gluten, but you should totally try it! Plus, there are tons of fresh fruit toppings to add to your dessert. If you’re trying to keep your dessert healthy, no fear! The dairy free yogurt only has 14 calories per ounce. ![]() I ordered the dairy free chocolate macaron with sprinkles and raspberries! So good! I didn’t miss the milk the dairy free yogurt was just as creamy. There are dairy free options like strawberry as well. Some of their best include caramel custard, chocolate butterfinger, and cinnamon latte. The flavors at Bigg Chill change Monday, Wednesday, and Friday. Although you won’t be able to enjoy your fro-yo in a cone, the bakery does sell GF cookies! Of course, after hearing such rave reviews, I had to stop in on a hot day and try it for myself… ![]() They serve amazing frozen yogurt that is totally gluten free! Be careful if you’re super sensitive though, because there is cross contamination amongst toppings and other baked goods in the shop. Bigg Chill is known as the best place to go for a sweet treat in the Beverly Hills area.
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